Hiroshi Yamauchi (Hepburn: Yamauchi Hiroshi, 7 November 1927 – 19 September 2013) was a Japanese businessman.
He was the third president of Nintendo, joining the company in 1949 until stepping down on 31 May 2002, to be succeeded by Satoru Iwata. During his 53-year tenure, Yamauchi transformed Nintendo from a hanafuda card-making company that had been active solely in Japan into a multibillion-dollar video game publisher and global conglomerate.
In April 2013, Forbes estimated Yamauchis net worth at $2.1 billion; he was the 13th richest person in Japan and the 491st richest in the world. In 2008, Yamauchi was Japans wealthiest person with a fortune at that time estimated at $7.8 billion.
At the time of his death, Yamauchi was the largest shareholder at Nintendo.