Cheetah Marketing was a United Kingdom-based company that produced electronic music-related hardware products and software for home computer systems during the 1980s. They later changed their name to Cheetah International Ltd.
Based in Cardiff, Cheetah was run by two brothers, Howard and Michael Jacobson, but owned by Cannon Street Investments. The company was closed in 1993 when the UK recession badly hit the share price of its owners. After this Chris Wright and Nick Owen bought the music products division and formed Soundscape Digital Technology Ltd. The joysticks and other computer peripheral products division went to another company in the Cannon Street group.
The company originally produced joysticks like the infrared R.A.T. for the Commodore 64 and Sinclair ZX Spectrum computers and later branched out into music peripherals and stand-alone musical equipment for price conscious home users.
Among their offerings were the SpecDrum (a sample-based drum machine), a Cheetah Sound Sampler, a Cheetah Midi Interface, and in the later, 8-bit/16-bit drum machines, music sequencer, and a range of music keyboards (including polyphonic analog / digital synthesizers and rack mount modules).
Joysticks and peripherals included the Cheetah 125, Cheetah 125 Plus, Mach 1, and an infrared joypad.
Cheetah also distributed the Gamate handheld console in the UK.