Matra Et Hachette

As the Sinclair ZX-81, the Alice was clearly marketed as an initiation machine.

In 1981, Matra signed a deal with Tandy/RadioShack to develop a MC-10 clone for 1983 : the Alice. Matra then worked with Hachette (both were owned by the Lagardère group) to produce the documentation and to organize the distribution. Last but not least, the well known and excellent french illustrator Moebius drew a beautiful illustration for the docs and the box of the Alice.

Alice is quite limited in its possibilities but is also quite pleasant to use. Its case is whole red and the computer really looks like a toy.

Several educational programs were developed for this computer.

Then in 1984, Matra presents a new version : The Alice 32 with 16 kb RAM and improved graphical possibilities.

But this computer was, like the MC 10, a flop in the marketplace. It was replaced one year later by the Alice 90.